5 Ways How AI Can Increase Conversion Rates in 2022

Once your prospect is in your funnel, the information collected from your chatbot questions can be used to segment users into specific lists. List segmentation allows you to personalize your outreach to the highest degree, splitting your audience down into categories or interest types. From here you can create content that aligns with what they want to see. This is a non-invasive, time-saving Use AI-powered conversational software to increase conversion way to personalize interactions and so, optimize your conversion rate. It guarantees your customers a faster on-site experience, with the added security of making a well-informed buyer decision. Besides capturing leads and their data or offering post-sale support, they can also provide proactive support, ensuring that potential customers have no doubts about an upcoming purchase.

• More so, your customers also want you to provide them with a great experience while helping them solve their challenges.
• It’s essential to devise your AI strategy for your business and your sales team to reboot your sales organization with AI successfully.
• Ochatbot is an AI-powered chatbot that helps online shoppers find and purchase products from the chat window directly.
• To solve this problem, MoneySolver rolled uses Invoca’s AI-powered scorecards to automatically QA agent performance on every call.
• However, before you can adopt a chatbot as part of your lead generation strategy and begin optimising, you first need to understand customer behaviour.
• If your analytical teams aren’t set up for this type of analysis, then your support teams can also provide valuable insight into common ways that customers phrases their questions.

Fallback rate — captures insights about scenarios where the bots do not understand the user request and provide a relevant solution. Leadpages implemented a chat system to let visitors ask questions and within a few weeks they were averaging 100+ questions a week — without a pop-up welcome message. This opened the door for a bigger opportunity to encourage conversations that lead to conversions. As a marketer, it’s easy to get swept up in testing the latest CRO tactic and forget who you’re really optimising for — the customer. Chatbots help you learn more about your visitors by allowing you to collect real-time data.

More from Chatbots Life

Hyper-personalization approach enables you as a brand to understand customers, their preferences and requirements. Conversational AI solutions enable you to capture customer data through feedback or customer interaction on chatbot and transform pattern data into meaningful insights. Furthermore, it helps you to create a hyper-personalized content experience according to different personas.

AI-powered chatbots can interact with consumers, capture important data and use it for further segmentation. As a result, prospects get more customized messages and personalized product recommendations. AI-powered lead generation platforms use machine learning algorithms. They develop market intelligence by examining lead generation simultaneously data from hundreds of businesses to identify the best-fit leads for your business based on pre-defined criteria. Such platforms can also discover prospects that fit your current customer profiles, resulting in a steady stream of high-quality leads.

Become a better social marketer.

They allow you to track and measure whether your customers are happy conversing with a bot or not, and when human takeover is necessary. To this day, one of the biggest challenges faced by most businesses, including the case study below, are poor quality leads and repetitive non-revenue generating tasks. The bot was given the name “Ask Julie” and was designed to function as Amtrak’s #1 customer service representative and it’s clear to say, the results speak for themselves. Now that you are ready to use AI to increase sales and boost your bottom line, here are a few AI tools that you can consider. It’s essential to devise your AI strategy for your business and your sales team to reboot your sales organization with AI successfully.

It is also capable of accepting candidates’ resumes for further screening and it allows candidates to record and send an intro video. Moreover, it answers any questions that the candidate might have for the recruiters. Recruitbot was designed and built to make the recruiter’s lives easier by automating the pre-interview screening process. Together with Hybrid.Chat, we created and launched a successful chatbot that will soon become indispensable for recruiters everywhere. As one of the emerging leaders in the chatbot development space, we speculated we would get far too many responses to our recruitment drive.

The 14 Best AI Chatbot Platforms

Prevent users from getting stuck in infinite conversational loops. After a series of failures, your chatbot steps aside and lets a human take over. Natural language processing is the artificial intelligence engine that powers your chatbot’s language. It enables you to engage with your Facebook community 24×7 with automated content. With this platform, you can engage with your clients in different social profiles. Octane.ai has predefined features that simplify adding content, messages, discussions, etc. to your chatbot.

Optimizely Web Experimentation offers CRO tools for every task such as content management, running campaigns, A/B testing, Feature Management, and E-commerce. You have to fill in your organization information to request pricing plans. Optimizely Web Experimentation is a world-popular A/B testing and conversion optimization tool for e-commerce website owners.

Bottom Line

Conversational AI does much more than answer simple tracking queries. Using NLP and NLG, it can customize product recommendations and even make sales. As you review and edit the content, the AI continues to learn, so your automatically generated content will get better and better over time. AI can do a better job than humans at collecting and analyzing data about reader behavior.

Have a clear understanding of your business’s financial goals and needs before planning your AI strategy. An AI system with ML and NLP can capture verbal and non-verbal cues in communication with prospects and run real-time analyses to determine the sentiment of potential clients as they are in conversation. Sales reps can use these insights to decide on the next best action. At this stage, it’s critical to remember that not everything marketed as AI-powered software is genuinely artificial intelligence. There is plenty of sales automation software that computerizes repetitive tasks but does not use AI tech. We’ll learn how businesses can leverage AI in sales and read about examples of companies using the technology.

Turning poor customer experiences to awesome

Your vendor should have strong technical integrations and be able to provide industry-leading support. Discover how AI chatbots are impacting demand generation, how marketers are leveraging the tech, and what results they are achieving using chatbots. “Budget Friendly All-in-One Suite” – Our business has benefited from 500apps’ ability to keep track of everything that is relevant.

The chatbots you can find on apps and websites are an excellent example of NLP in a sales setting. The benefits of Conversational AI almost always outweigh the risks. Two key benefits of using a Conversational AI platform are that they are governable and provide multiple user interfaces.